All Case StudiesThe Dining District at The Bellevue Collection
The Bellevue Collection needed a unique way to promote overall growth and awareness of its 50+ local-to-global restaurants and 30+ cafés and quick bite concepts collectively known as The Dining District. The goal was to bring attention to the rich international level of talent offered by the chefs. The campaign launched July 2022 with print, web, digital, TV, wayfinding, and oversized environmental graphics strategically placed throughout the three-property campus. The murals highlight colorful food and drinks, provide wayfinding and tell the stories of the chefs behind the scenes.
The Dining District campaign (July – December 2022) saw the dining category increase by 21 percent compared to the same period in 2021. The growth continues in 2023. Even more impressive, several top-performing restaurants featured in the campaign saw 32 percent and above in increased sales. The client said, “Every aspect of the campaign is unique and different. We’ve been promoting local-to-global restaurants for years, but this one-of-a-kind campaign brings that narrative to life.”