All Case StudiesPainted Prairie
Our client Alberta Development Partners faced a particularly challenging task: they were launching Denver’s new master plan community, Painted Prairie – complete with housing and mixed use, in the middle of the COVID-19 pandemic. Voyager developed everything from brand positioning to creative elements, including visual identity, logo, campaign photography, website design, monument signage, way-finding graphics, builder and broker programs, and consumer collateral brochures. As a result, Painted Prairie was awarded a gold Marketing and Merchandising Excellence (MAME) Award for Best Community by the Sales & Marketing Council, Custom Builder and Remodeler Council and the HBA of Metro Denver. Additionally, Voyager’s creative elements won a gold MAME award for Best Signage. Our Painted Prairie monument signage also won first place in the World Sign Associates (WSA)’s Small Freestanding Sign category, an award from the U.S.’s top sign industry association.
While the project’s initial sales objective for Phase 1 was 350 home sales in 18 months, they sold 531 homes – exceeding expectations by 66% in the middle of the pandemic. Beginning November 2021, there were wait lists for the homes of multiple builders for Phase 2. The builders reported great enthusiasm for the numbers of leads driven to the respective builder websites from the Painted Prairie website. Through this strategic partnership, The Voyager Group delivered unexpected, out-of-category creative elements which differentiated the community, leading to a spectacular launch, which the client called “everything we hoped for – and more.”