All Case StudiesMobility Now / Mobility 21
This is a brand story about transportation, education and politics. Voyager was asked to interpret a dense, engineering-based transit study into a simple and honest narrative about 21st century traffic solutions that the average person could understand, informing their base of knowledge before going to the ballot box. Up against a political Goliath (Sound Transit 3 with millions of dollars for advertising, enormous political clout and influential partners), our highly-focused approach created a powerfully provocative alternative.
Voyager created impactful messaging tools for a tiny fraction of the opposition’s budget–and in record time–that influenced nearly half of the voters in our favor.